In evidence of its growing stature and burgeoning popularity, RallyX Nordic will be televised live via specialist sports channel Sportkanalen in Sweden until at least 2022 – ensuring fans all around the country won’t miss a moment of the high-octane spills n’ thrills.
Having already attracted some high-calibre names to contest both the Supercar and Supercar Lites classes – including defending champion Thomas Bryntesson – and with a refreshed calendar set to challenge competitors and enhance the spectator experience, RallyX Nordic is shaping up for a landmark season in 2018.
Now, all of the excitement, drama and doorhandle-to-doorhandle duels will be broadcast to an even wider audience as part of a comprehensive motorsport commitment from Bonnier Broadcasting’s Sportkanalen, which recently replaced TV4 Sport under the C More umbrella. TV4 will additionally produce regular news items on RallyX Nordic.
“Having already secured exclusive broadcasting rights to STCC, RallyX is a perfect addition,” said Bonnier Broadcasting Sport Programme Director, Johan Cederqvist. “With the wide reach of our channels, more people than ever will learn the very special thrill and excitement of this competition.”
“For C More and TV4 to have nailed their colours so strongly to the RallyX Nordic mast is a real shot in the arm for our championship,” acknowledged Series Manager Ian Davies. “It is a long-term partnership that provides us with an excellent, stable platform upon which to build, while adding to the credibility and appeal of the overall RallyX Nordic package.
“Rallycross as a discipline could almost have been tailor-made for TV, with short, sharp races that are action-packed from start-to-finish. Modern media technology will allow this new partnership with Bonnier to take fans right to the heart of the action and behind-the-scenes, introducing them to the heroes beneath the helmets and the paddock’s unspoken stories. We are excited to be taking RallyX Nordic to a broader audience than ever before.”
Entries for the 2018 RallyX Nordic season are open until Sunday, 22 April and can be registered by clicking here