RallyX Nordic agrees multi-year title sponsorship deal with Cooper Tires

RallyX Nordic has today announced a new long-term agreement with Cooper Tires to provide title sponsorship for the championship. The multi-year partnership will see the series become known as RallyX Nordic presented by Cooper Tires.

RallyX Nordic has enjoyed a long-standing association with Cooper Tires in its role as official tyre supplier in the Supercar and Supercar Lites categories.

With this latest agreement, Cooper is taking the opportunity to align the brand’s involvement across the FIA World Rallycross Championship, FIA European Rallycross Championship, ARX (Americas Rallycross) and the French Rallycross Championship.

Moreover, the commitment from Cooper Tires gives it another prominent motor racing platform to demonstrate its world renowned brand and validates RallyX Nordic’s status as one of the world’s leading domestic rallycross series.

Sarah McRoberts, PR & Events Manager for Cooper Tire Europe: “We have had a very positive and rewarding experience working with the RallyX Nordic organisers in relation to RX2, the World RX feeder series, and are delighted to increase our involvement with them now through RallyX Nordic. They truly are innovators and we look forward to the Cooper Tires brand having a strong presence at the next round in Nysum, Denmark, this weekend [12 August].”

Ian Davies, RallyX Nordic Series Manager: “We are delighted to welcome Cooper Tires on board as title sponsor for RallyX Nordic. Cooper Tires has made an invaluable contribution to rallycross racing over the years and is synonymous for delivering quality and reliability across the series’ it supplies. These values and professionalism therefore make it the ideal headline partner for RallyX Nordic to further enhance the series’ profile as a representative proving ground for rallycross drivers.”

Cooper supplies RallyX Nordic with ACB11 dry tyres – which have been developed from over 20 years of testing. Cooper Tire Europe has worked with teams to create tyres that allow rallycross stars to compete flat-out lap after lap, on gravel and asphalt surfaces, in one of the world’s toughest and most spectacular forms of motorsport.