The RallyX Nordic presented by Cooper Tires championship has consistently raised the bar for what a rallycross series can deliver from a broadcast perspective, and the 2021 season has set new standards thanks to outstanding free-to-air coverage.
Spectacular drone footage, cutting-edge content and live studio interviews were a staple of the championship package alongside the consistently breathtaking racing in 2020, and RallyX Nordic this year made the decision to televise the action completely free of charge.
With supporters initially unable to attend events in person due to extensive Covid restrictions, the 2021 double-header curtain-raiser at Nysum, Denmark was broadcast live and in high-definition on the RallyX Nordic YouTube channel.
And it proved a undoubted success as thousands of fans around the world tuned in to see Fraser McConnell get the better of Johan Kristoffersson on a thrilling opening day, but the Swede hit back 24 hours later to remind rivals of his world class credentials and set up a spectacular title battle.
RallyX Nordic’s immensely popular global live feed coverage, anchored by renowned commentators Andrew Coley and Hal Ridge, achieved even more impressive viewing figures for Rounds 3 and 4 at Höljes in Sweden – where FIA World Rallycross regular Niclas Grönholm claimed back-to-back wins on his seasonal reappearance.
The exemplary broadcast package will next cover Rounds 5 and 6 at OuluZone in Finland (5-6 June) before the season finale at Arvika in Sweden (13-15 August).
How to watch RallyX Nordic 2021
You can also catch up on any races you missed at Höljes by watching the complete broadcasts of Rounds 3 and 4 on the RallyX Nordic – LIVE 2021 playlist.
RallyX Nordic 2021 calendar
1-2 May: Rounds 1 and 2 – Nysum, Denmark
13-16 May: Rounds 3 and 4 – Höljes, Sweden
5-6 June: Rounds 5 and 6 – OuluZone, Finland
13-15 August: Round 7 – Arvika, Sweden
Peter Lundgren, RallyX Head of Media and Broadcast, said: “There is a saying ‘if it ain’t broke, don’t fix it’, and we have applied that logic to the RallyX Nordic broadcast package.
“The fans made it clear that they loved what they saw last year, so there was no need to change a winning formula – just improve it. To achieve that, we are committed to going the extra mile and redefining what a modern-day motorsport broadcast should look like – and most important of all, viewers won’t have to pay a penny.
“We worked extremely hard to ensure there would be no pay wall, and are thrilled to confirm that every single race in every single class – Supercar, Supercar Lites, CrossCar/Crosskart, CrossCar Junior and Open 2WD – will be shown live and in superb definition in 2021.
“This in turn opens up unrivalled sponsorship and promotional opportunities for forward-thinking brands keen to enhance their exposure in front of tens of thousands of loyal, passionate and knowledgeable spectators, whilst we are simultaneously engaged in positive discussions with a number of major channels to complement this coverage with native-language broadcasts.
“Building upon the success of 2020, it’s clearly going to be a hugely exciting season ahead – and quite simply, we want as many people to be able to enjoy it as possible.”