The RallyX Championship is proud to announce the signing of an exclusive partnership agreement with Nova Motorsport, marking the start of a new era in the world of rallycross.
This five-year partnership reinforces RallyX’s position as a major player on the rallycross scene and demonstrates a long-term commitment to the future stability and growth of the sport. Nova Motorsport’s acquisition of Cooper’s patents ensures continuity of product and service quality, providing competitors with an unrivaled racing experience.
Nova Motorsport’s five-year partnership begins with the 2024 season of the eight-round, pan-European RallyX rallycross championship, which kicks off in Sweden on May 10-11. Comprising five categories and headlined by the elite 600 hp Open 4WD class, RallyX represents the ultimate racing environment for Nova Motorsport to demonstrate the technical excellence and competitive superiority of its products.
Nova Motorsport’s acquisition of all remaining inventory from the Cooper Tire & Avon Motorsport business, including the world-leading ACB11 rallycross tire, will ensure uninterrupted, consistent service and supply, providing competitors and enthusiasts with an unparalleled racing experience.
Underpinning the Nova Motorsport offering is the highly experienced team assembled by Nova Motorsport founder and Managing Director of the brand’s parent company, SPC Group, Paul Hallas. James Weekley, former General Manager of Avon Tires Motorsport, leads Nova Motorsport as Commercial Director. Former Cooper Tire/Avon Motorsport General Manager Paul Coates joins as Contracts Manager and former Cooper Tire/Avon Motorsport Product Technology Manager Matthew Vincent becomes Senior Product Category Manager.
James Weekley, Nova Motorsport General Manager, said: “Nova Motorsport is delighted to continue the relationship that Avon Motorsport and Cooper Tire have established with rallycross in general and RallyX in particular. Our technical team has been dominant in this field for three decades and we have a long and highly successful relationship with RX Promotion, so this was the most natural place for Nova Motorsport to begin its motorsports activities utilizing the highly successful Avon Motorsport and Cooper Tire product line.
“We look forward to growing Nova Motorsport on a global scale and providing the highest quality competition tires. Our commitment to research and development will ensure that our products remain at the forefront of technology and performance in the world of competition and rallycross tires.
Nova Motorsport has also brought on board a key figure in the rallycross world in Matthew Vincent. Matthew has been involved in various rallycross championships around the world for the past 15 years and was instrumental in the development of the ACB11 rallycross tire. Matthew will continue to work closely with the RallyX Championship to provide the best product for the series.
Matthew Vincent, Senior Product Category Manager at Nova Motorsport, commented: “I am excited to join Nova Motorsport and have the opportunity to build on the success of the ACB11 rallycross tire with the RallyX Championship tire supply agreement. With Nova Motorsport’s commitment to research and development and this new partnership, the ACB11 rallycross tire will continue to be the leading product on the market as Nova Motorsport develops more new products in the future”.
Andreas Eriksson, RallyX promoter, said: “We are delighted to welcome Nova Motorsport as our privileged partner for the next five seasons. This collaboration will allow RallyX to consolidate its presence and provide a solid platform for drivers who aspire to a promising future in rallycross”.
Nova Motorsport aims to quickly establish its presence in the global motorsport and racing community. By focusing exclusively on motorsport and specialty tires, the brand will leverage its in-depth knowledge and expertise to create tires that deliver success in the most demanding racing conditions.
The new company’s expertise will enable it to create tailored tire offerings to meet the specific needs of different racing categories. In addition, the brand is committed to significant investment in research and development to ensure Nova Motorsport remains at the forefront of tire technology for competition and high performance vehicles.
